•  With a "Mutual Fund" you invest in a cross-section of companies.

    A Fractional Fund is exactly the opposite.

    With a "Fractional Fund" you invest in a part of a company.

Flexibility

•  What if you could invest as easily as you consume? 

    The Internet offers us an opportunity

    to dramatically transform the way that capital is raised.

    If many of the pre-internet road-blocks to capital formation are reduced,

    then the diversity and flexibility for both investors

    and those seeking capital would dramatically increase.

Mini Mutual Fund

•  A "Fractional Fund" is like a "mini mutual fund"

    in which an investor can invest in products within companies.

    Companies would issue stock in the whole company

    in addition to individual product shares.

•  The result is ....

            •  The consumer directly impacts product introduction.

            •  Management need not guess about product support.

            •  The consumer becomes the investor in what they consume.

•  A new dimension to investment is created

    without damage to existing investment structures or the existing corporate layers.

    The corporation gets access to more flexible capital

    and the public gets access to more flexible investment.

    The focus shifts from those who manage the product

    to the success of the PRODUCT itself.

Investing in Products

•  If ALL people could individually invest

    even in small amounts in various products worldwide via the internet,

    customers would help determine product development.

•  Companies could launch products

    based on predetermined demand rather than speculation.

    If you see an item that you think will be popular, you could invest in its success.

•  For example, you want to invest in a computer company

    but think that the new large screened laptop segment

    will grow much faster than the desktop computer segment.

•  Wouldn't you want to invest ONLY in the laptop segment's success

    rather than in the whole company ?

•  Imagine you find a car you really like, but can't afford it yet.

    You can buy it on time, or invest in its popularity

    until your investment in it grows,

    then convert that investment into its purchase.

Mix-n-Match

•  We want a person to be able invest time, equipment or funds

    in any single or combination of IDS projects.

    We want to be able to use such an investment model

    for every project that we release.

•  It will allow people to contribute or invest in ....

1.             •  the company in general
   

2.             •  a type of project
   

3.             •  an individual project
   

4.             •  a specific application or embodiment of a project

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