Customers
an "Executive Club" ?
( a new time, a new economy, a new attitude )
The Panther owner wants ....
1. A bike that provides a more positive harmonious experience.
2. A bike that expresses their own unique personality
that they can individually design.
3. A bike that has modern well engineered technology
with leading edge innovations.
4. A practical, serviceable bike with capable performance.
5. A bike that easily responds and adapts to their needs
and integrates well into their lifestyle.
6. A simpler, higher quality, safer, more reliable bike.
7. A sound, trustworthy bike that reflects straightforward authenticity.
8. A bike that has a distinctive, artful blend of form and function.
9. Longer life and lower maintenance in a low impact, sustainable bike.
.... With their Panther, they get all that, and so much more.
• The Panther is made for the person who demands the very best.
A person who is done with the expense of compromises.
• On the other hand, they can spend as much as $82K, buying a fancy Chopper.
They can also spend a little bit and upgrade a lot over the years.
• Someone who likes to buy every three years, may not want a Panther
because it is made to own for decades and becomes part of their life,
although that does mean expectations of a very high resale value.
if someone does want to sell it ( or adopt it out ) early.
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What kind of person buys a Panther ?
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